Paid Media for Business Owners

Your Ads Are Live.
Your Phone Isn't Ringing.

You're spending on Google or Meta. Leads should be coming in. They're not. I help business owners fix that without agency bloat, retainer surprises, or month-three excuses.

You're in. Check your inbox.

Or book a 30-minute intro call and let's look at what's happening.

Prefer to chat? Message on Telegram

8 Years Affiliate & digital marketing

Millions In revenue generated

Google + Meta Primary platforms

1-on-1 No account managers

The Real Problem

Most Business Owners Get Burned by Paid Ads. Here's Why.

It's not that paid media doesn't work. It's that the people running your ads have no skin in the game and no sense of your business.

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You're paying for activity, not results
Agencies report on clicks and impressions. Meanwhile your pipeline stays empty and their invoice stays the same.
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You don't know what's actually working
Dashboards full of numbers nobody explains. You make decisions blind while your budget drains.
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The leads that do come in are garbage
Tire kickers. Wrong budgets. Wrong zip codes. Bad targeting means bad leads, no matter how much you spend.
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You're being managed by the new hire
Junior account managers following templates. No business sense. No urgency. Just reports on metrics that don't move the needle.

"I was spending $8,000 a month on ads. Ninety days after changing how the account was managed, I had 14 qualified leads and my best quarter in three years."

A client who started by reading this newsletter

This isn't uncommon. Most wasted ad spend comes from the same three problems. Once you fix them, the platform does what it's supposed to do.

The Process

Simple. Direct. Accountable.

No 47-page strategy decks. No drawn-out onboarding. Three steps from conversation to leads in your inbox.

We look at what's actually happening

A 30-minute call where I look at your current ads, your funnel, and your tracking setup. Most problems become obvious in the first ten minutes.

We fix the account, not the symptoms

Better targeting, sharper messaging, proper conversion tracking. The fundamentals most agencies skip because they're billing you for busywork instead.

You get leads worth chasing

Pre-qualified. Correct geography. Right budget range. Leads your sales process can actually close, not contacts to sort through and discard.

What I Do

Paid Media Built Around Your Business

Not a package. Not a retainer managed by someone who learned your account last month. You work with me directly.

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Google Ads Management

Search, Performance Max, and Local campaigns built to bring in people who are actively looking for what you offer. Right intent, right moment, right budget.

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Meta Ads for Lead Gen

Facebook and Instagram campaigns built around lead form performance, not reach. Audience testing, offer refinement, and real weekly iteration.

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Funnel and Conversion Setup

Landing pages that convert. Tracking that tells you exactly where leads come from. If your ads drive traffic but nothing converts, this is where we start.

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Account Audits

Already running ads and something feels off? I'll go through your account and give you a straight read on what's working, what's wasted, and what to fix first.

How You Pay

Aligned on Outcomes. Flexible on Structure.

Every engagement is built around what actually makes sense for your business. Performance deals, fixed scope, or revenue share — the structure follows the work, not the other way around.

Lead Generation

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Pay Per Lead

Every lead you receive has been verified against your criteria: budget, location, and intent. You pay only when I deliver a lead that meets the brief. No qualified lead, no charge.

Pricing set per vertical. Criteria agreed upfront before any campaign runs.

Inbound Calls

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Pay Per Call

Qualified inbound phone calls to your business from people who are actively searching for what you offer. Pre-framed, tracked, and attributed. You pay per call that hits your threshold.

Calls are recorded and tracked. Minimum call duration applies to qualify.

Performance Partnership

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Affiliate Marketing

For the right businesses, we structure a pure performance deal: revenue share, CPA, or a hybrid. My upside is tied directly to yours. Eight years running affiliate campaigns at scale across multiple verticals.

Application-based. Not all verticals qualify. Let's talk.

Monthly Retainer

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Fixed Retainer

For businesses that want ongoing, hands-on management with a predictable monthly cost. Scope and deliverables are defined before we start: which platforms, what's included, what you can expect each month. No surprises on the invoice.

Pricing based on scope. Deliverables agreed in writing before engagement begins.

Book a Call to Discuss → Start Onboarding → Message on Telegram

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Hands-On Direct access to the work

About

I'm Tom. I Run This.

Eight years in affiliate and digital marketing, generating millions for partners across Google, Meta, and performance channels. When you work with Journeyman Digital, you deal directly with the person running your campaigns — not an account manager who got assigned to your file last month.

Most businesses don't need a bigger agency. They need someone who actually understands what's happening in their account and moves fast when it's not working.

That's what this is built for.

Book a 30-Min Call → Message on Telegram Read the Newsletter First

FAQ

Common Questions

Yes, but I'll be upfront with you first. If your offer, pricing, and sales process aren't ready, ads will just speed up the disappointment. The intro call is where we figure that out before anyone spends anything.

For most local service businesses, Google Ads starts producing consistent results around $1,500 to $3,000 per month in ad spend. Meta can work at lower budgets depending on your offer. We cover this in the intro call so there are no surprises.

You deal directly with the person running your campaigns. No rotating account managers, no one catching up on your account from scratch every few months. Fewer clients, more depth. When your results change, we're already on it.

Local service businesses and B2B companies that sell by phone call or scheduled appointment. Contractors, professional services, clinics, consultants, staffing firms. If your goal is inbound leads from paid media, we're likely a fit.

That's a good place to start. Sign up and read a few issues. It's practical, short, and actually about running better paid media campaigns. When you're ready to talk, there's a link at the bottom of every email.

Let's Talk

Thirty Minutes.
Straight Answers.
No Sales Pitch.

Tell me what you're working with. I'll tell you honestly whether paid media makes sense right now and exactly where I'd start. That's the whole call.

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30 minutes, no fluff We look at your actual situation, not a generic pitch deck

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Honest audit of your ads If your account has obvious problems, I'll tell you on the call

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No obligation If we're not a fit, I'll say so and point you somewhere useful

Book a Free Intro Call → Message on Telegram Not ready yet? Read the newsletter first

Your Ads Are Live.Your Phone Isn't Ringing.